Growing up in New York, I not ever thought about marketing in athletic. Everybody there was either a Yankees fan or a Mets supporter. You always loved one and detested the other, and so did your entire family. It was more of a tribal allegiance than a decision. The fact that, beyond the athletic events, there was another competition going on not ever occurred to me. I not ever thought about the fact that the teams weren't only fighting for victory, but also fighting for fans. Until I fell in to a sports marketer position, I was pretty much unaware of how much capital changes hands behind the scenes. Professional athletic merchandising is a multi billion dollar niche, and it is growing each year. Most sports teams, in fact, make more money off of selling sports clothes than off of tickets!

Finding myself in an athletic marketing firm was a pretty odd development for me. In many ways, I don't fit in there at all. Although I majored in niche merchandising and advertising, I have never been a big sports fan. This placed me at odds with a business filled with athletic fanatics. Nonetheless, I have done my job pretty well. At the start, I was not up to date on the different teams. This made my athletic merchandising job tough, since I did not know the niche! People expect you to be able to talk sports with them if you're going to promote their teams. Even if you are an effectual marketer. If you can not talk shop and socialize with fluidity, it's difficult to keep your position.

Basically, I approached athletic merchandising like I approached school. I sat down and crammed for weeks at a time. Soon, I knew more about sports statistics than many of the most die-hard fans in the business. After them, it was simple. Good athletic teams sell them-selves, so it is just a matter of playing on existing brand loyalty. As for the lower ranking athletic teams, you can always play off of the underdog factor. There are a number of individuals who just love to root for a team that loses year after year. Merchandising athletic to these versions of followers is a smaller trade, But what they lack in numbers than make up for in brand allegiance. They are the most dedicated fans in the business. The only time when sports marketing is a tough sell is when a great team starts to slide. Abruptly, no-one wants anything to do with them. The rest of the time, however, the job is pretty much a breeze.

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